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  • How do I decide what question I want to research? 
  • What are the different methods that I can use to research customer or employee experience? 
  • Who are the relevant people for the project? 
  • Why should I invest time in these types of projects?


Basics of Research

  • See how other organizations researched customer or employee experience. 
  • Look at cases from a government agency and tourism organizations 

Case Studies

  • What is mobile ethnography?
  • What can I expect to get out of this research method?
  • When can I use mobile ethnography?
  • What steps should I consider when using this method? 

Basics of Mobile Ethnography

Ask Your Customers. Really.

Identify the real challenges your customers are experiencing and base important decisions on research not assumptions. 

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